Why Complicate It?

I am an evolving designer with the ambition to solve complex problems with simple design.

Eyedropper
2021
I love eyes. And dropping them.
Occult
2023
For occultists who see the world and all its wonders through their third eye. We are a magazine written by witches, for witches. Our quest is to forge an intimate bond between the community and the craft through a collection of earnest and educational content, compiled with unconditional acceptance.
Hiraeth
2023
Hiraeth is a bookstore and bakery, a warm space with the ability to transport patrons to a world of their choosing.
Leave Your Mark
2023
In association with Village Brewery's explorer line, Leave Your Mark brings a fresh take on craft beer.
Aperture
2023
An homage to Harper's Bazaar and their early consistent usage of the eye visual in their cover design.
Avenue
2022
A glimpse of my contribution to the magazine, Avenue Calgary's August, September, and October 2022 issues.
The Tea Trio
2022
The Tea Trio is a start-up by tea enthusiasts who sell three flavours of tea – Dian Hong Black, Jasmine Green, Dragon Pearl White, along with a complete tea-making set. They sought to produce something where the buyer does not have to discard a hundred percent of the wrapping, get the opportunity to try different types of tea, and then refill it with their preferred flavours, or anything else they wish to reuse the material for.
Clepsydra
2022
Fragrance envelopes the senses in a timeless haven for intangible beauty. Bound in a fresh fragrance, Clepsydra reminds us to live in the moment before it is gone forever.
No. 13
2022
A great getaway includes the perfect balance of relaxation and experience. No. 13 aspires to cultivate opportunities for guests to explore Italy’s classically laid-back lifestyle in conjunction with the incredible story of the Neapolitan countryside. Presented her is the brand identity system of this idyllic bed and breakfast.
Incendiary
2022
Incendiary presents a line of exquisite ageless expressions of single malt whiskies designed to blow the competition away.
Hippocratic Hypocrites
2022
Interactive data story of serial killers in the medical profession.
The Last Bookstore
2022
An art installation and pop-up exhibition advertising the L.A. based bookstore that shows off the conceptual details of the sole location in large empty spaces around the world with a dystopian twist.
N95 Protective Mask
2021
Packaging design of a N95 Protective Mask for Zreyasa.
Wes Fest
2021
Wes Fest is a vibrant and bright summer indie festival held at Stanley Park in Vancouver City. The festival showcases established as well as local/emerging musical artists. The event aims to create a space where it can foster and excite crowds who share the same love for live music.
Purge Plastics
2021
Purge Plastics is a climate change initiative to tackle the formidable problem of plastic pollution.
The Way He Looks At Me
2021
An abstract visualisation of a scene from the movie, "Gone Girl."
Gollum and Smeagol
2021
Kinetic type-based rendering of a conversation between Gollum and Smeagol, a character with split personalities, from The Lord of the Rings film series.
Ambivalent
2021
A small tribute to my favourite electronic music duo, Daft Punk.
Movements
2021
Infographics on three movements that left an indelible impression on design history.
Romeo & Juliet
2021
A Swiss style inspired poster for a contemporary adaptation of the William Shakespeare classic, "Romeo and Juliet."
For the Longest Time
2020
A little motion piece inspired by the world record holder, Randy Gardner, who spent the longest time awake by depriving himself of sleep for 11 days and 24 minutes.
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